FILOS - 2022, BADEMLI

SERVICES
Brand Identity, Packaging, Photography

COLLABORATION
TBWA\ISTANBUL, BOOM

Packaging for an olive oil brand from an area that is known its shared culture between Turkiye & Greece. Filos meaning Friendship in Greek. Filos olive oil as honest, true and natural as friendship. Disrupting the olive oil category by using documentary pictures of real Filos (friends) from the Bademli Region on the bottle. Made by friends, made for friends. Going beyond packaging, the bottles turn into an authentic exhibition of documentary pictures of farmers from the region.